One thing is certain; your parents won’t likely be the ones who tell you they need help. Aging seniors have a strong desire to remain independent and in control of their own lives for as long as possible. Typically the aging senior will experience a traumatic event or wakeup call that leads to the realization… Continue reading →

You may be hesitant to start communicating with your loved one about their need of care. This becomes even more difficult when you suspect you will be met with resistance. They may feel it’s a sign of weakness to accept help or be worried about associated costs. Your loved one may be feeling frightened, vulnerable,… Continue reading →

Baby boomers underestimate the cost of long-term care, according to a new survey conducted by Harris Interactive for Nationwide Financial Services. Boomers surveyed estimate their long-term care costs to be $78,923 but the company projects that the cost of nursing-home care in 2030, the year the last boomers are expected to retire, will reach $265,000… Continue reading →